Design delivers sales

When Bally’s came to us to help them launch their new slot platform, we developed a campaign that mirrored the fun and spirit of the game.

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The multimedia campaign targeted a business-to-business audience. Campaign elements included a microsite, print ads, direct mail “potions book,” and animated e-blast. A particularly engaging part of the campaign was a special promotional piece. The Cash Wizard character lent itself perfectly to come to life in 3D: we developed a Cash Wizard bobblehead that was presented in a custom box along with a product brochure.

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The campaign earned the AGA 2011 Gaming Voice Award for Best Multi-Format Ad Campaign; it was the first-ever win for a business-to-business campaign in the category, and we were also thrilled it helped drive a 300% increase in play versus house averages at the 14 locations that installed the game.