Design delivers success
Touro University Nevada Identity & Branding
Touro University Nevada needed updated branding – a new look and design that promoted its reputation, retained tradition, and spoke to a new generation of faculty, staff and student. We conducted a brand audit and extensive one-on-one and group research with all internal university stakeholders – senior administration, faculty, staff and students.
The brand has been articulated in a wide array of media: a business identity system, diplomas and other commencement collateral, exterior signage, a university view book, website redesign, promotional items, Patient Clinic and Center for Autism and Developmental Disabilities marketing materials. We also designed their education brochure, topping out invitation and newsletter.
Based on the applicability and sustainability of the new look, we were retained to rebrand Touro University California two years later, a branding package that institution uses to this day.